Optimize your streaming video for search engines

Video is by far one of the best elements you can add to your website. marketing videoIt allows your customers to get more information about your services. Its also a much more engaging way to provide information. We all know that the performance of your website on search engines is very important. For this matter its also very important for search engines to be able to understand what is on your page. There are companies like this one http://www.upperplacement.com/irvine-seo/ that offer optimization services to make sure your website is in tip top shape including all media on your page. They also offer SEO services to businesses in the Irvine Ca area. They say that most of the time its only a matter of just adding simple keywords to your videos embed code. Until search engines have the ability to play back video and be able to understand whats in the actual video this will need to be done. A large majority of streaming video providers out there do not offer tools to be able to do this from their video platform control panels. Once the large majority of provider can add this functionality, it will be an even easier undertaking.

If you are not uploading your videos through a streaming provider you also have the ability to upload your clips to YouTube. Their upload process is completely optimized to fully be able to correctly promote your videos. This is great because it offers you the ability to broadly appear for YouTube results but also on the other search engines like Bing. Their new video search feature comes in real handy when you are looking to search many video websites at once. It also shows within the results videos it finds on independent pages not just the big video websites like Daily Motion. So if you thought that videos do not need any SEO, think again! This is by far the best time to be doing this. There are so many people out there that might just be looking for your videos but they cant find you! Get yourself on the map today!

Are premium live video transcoding services worth it?

If you have ever been in charge of having to setup your own live stream for an event or something similar you know that its might not be an easy task especially it happens to be your first time. One of the most overlooked things is video compatibility. Today with some many different mobile devices that require different formats is hard to get 100% compatibility. That is if you are using regular broadcasting methods. With transcoding on your stream you are able to break down 1 high quality stream into as many streams you need. The provider does all of the processing for you. We found the SMH Live Transcoding service to be something that does just that. When you log into the control panel you specify what quality you will be sending out and then from there the system will automatically know how many other qualities to create.

Everyone always asks me Chrissi how in the world did you gain all of your knowledge in broadcasting and streaming media. I always tell them the same thing. Lots of trial and error. I have been there when broadcasts have gone terribly wrong and terribly right! I have also gotten to talk to lots of industry professionals who have given me lots of useful information.

If you found this post helpful let me know in the comments. Im always interested in interacting with others doing similar things.